Beat Obesity With a Stick - Are You Okay with That?

by Joi on October 15, 2008

Beat Obesity with a Stick!

The billboard above is raising eyebrows in the San Fransico area. According to Calorie Lab, the ad’s making people angry - can you believe that?! 

I can’t imagine getting worked up over a suggestion that people should eat healthier.   Naturally, the people behind the ad aren’t saying that celery sticks (the stick in question) will cure obesity all by themselves.  They’re pointing out that the sort of healthy lifestyle that’s represented by waist-friendly foods such as celery sticks WILL help in the fight against fat.

Geez, why are people so quick to criticize and condemn anymore?  It’s an ad aimed at helping people get healthier and it’s coming under criticism. 

Personally?  I think it’s a great ad with a great message.  Clever, even.  Maybe it’s a good thing that people ARE criticizing it - it’ll get more publicity that way.  What do you think about the ad?

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